A good architect charges like a wounded bull for a reason. A mistake, no matter how small, in style, form or construction can be hugely expensive, or worse, irreversible.
The ability to visualize architectural design so that you can confirm that the forms and spaces are complimentary and compatible, is critical.
It enables the builder to identify the need for changes to the project before work starts on construction, and the client to visualise how the house or apartment will look after construction or renovation.
In the past architects have relied on various forms of artwork and sketches to help people to visualise their designs. Today these simple line drawings have evolved into 3D Renderings and animations, which are far closer to reality than hand- sketched or painted images.
What exactly is a 3D architectural visualisation?
Described by some as a ‘disciplinary overlap between architecture and film’ 3d visualization and 3d modelling is created with tools like 3dsmax, Adobe Photoshop, AutoCAD etc.
3D Architectural Visualization is a relatively new kid on the block. Only ten years ago 3D visualisation comprised raw and unrealistic renderings. Today they are photo-realistic animations that are difficult to distinguish from a real-life video.
More advanced architectural visualization allows the viewer to actually choose from a selection of materials, swap schemes and mix and match wall and floor colours.
But not all 3D visualisations are the same.
If you’re an architect, hi-rise builder, major builder or even a show room that wishes to provide customers with a better idea of how some of your smaller samples will look in situ, how do you choose the right 3D visualisation studio?
Easy. Ask for pictures or video of the most recent project each 3D visualisation studio has done and compare them.
If any of these projects elicit a “Wow! This is amazing!” response from you. It’s highly likely it will do the same for your customers.
Only truly high-quality 3D graphics have that ‘Wow” factor. To help you to identify how that Wow-factor is generated, we advise the following.
The devil is in the details
Every element should include all of the small imperfections it would have in real life: scratches, reflections, rust, slightly uneven tile joints in the bathroom, shadows on the furniture, etc.
This takes time, but the results are striking making the renderings virtually indistinguishable from real photographs.
Pay attention to the surroundings of the construction. Is the construction located in the middle of a flat, grid-like nothingness or a bustling landscape with recognisable landscape or streetscape features?
Accurate lighting and atmosphere
What’s the weather like? Designers have a choice between morning and afternoon, sunshine and rain, and the whole gambit in-between. It is just plain laziness not to introduce some variance in the environment.
If you’re a trained artist or maybe just well-read, you may have heard the artistic expression, “destruction of symmetry”. It basically refers to the ability to convey reality through the use of imperfections. For example, a vibrant bunch of flowers in a vase may contain one dead flower.
We’ve found some good and bad examples to illustrate these points further.
An example of a good quality 3D Visualisation
- It looks as realistic as a photograph
- It is illustrated with professional light setup, with nice shadows and highlights
- The 3D models are well detailed
- The elements have well designed or captured textures
- The video runs smoothly
- The entire product has a high quality finish to it
- It looks like an artist impression
- The surrounding environment is realistic
An example of a poor quality 3D visualisation
- It has a ‘cartoon-like’ look and feel about it
- The image is low quality
- Noise and bleeding
- The lighting is flat, unimaginative and lacks realistic substance
Do you feel as if you are immersed in the environment?
Let’s recap what distinguishes a truly high-end 3D rendering:
- Elaborate minor details, sometimes not even noticeable
- A realistic landscape or streetscape, with beautiful composition that has objects placed in exactly the right place to create harmonious flow
- Accurately rendered lighting and atmosphere
Three-dimensional architectural visualisations are more informative and clearer than any drawing or layout. It allows seeing the interior from any angle or future construction, in a realistic surrounding environment.
We’ve just discussed that not all 3D visualisations are the same. But, nor are they as expensive as they once were.
If you’d like to stand head-and-shoulders above your competitors, it pays to do your homework. If you need help, call me.