Melbourne-based developer, Forza Capital, has saved hundreds of thousands of dollars in variations by using a 3D visualisation solution to get agreement between the project manager and architect on design.
“VASTview enabled us to identify gaps and potential for enhancements in the architectural documentation by giving us a realistic and accurate view of the building based on the plans supplied by our architect” said Ashley Wain, director, Forza Capital.
By providing 3D photo-realistic visualisations of the specifications for Forza Capital’s $80 million residential development in inner-city Melbourne, Forza and architect, Peddle Thorpe had the opportunity to check and agree on variations to their 2D plans, CAD drawings and specifications, prior to construction, which has potentially saved the company hundreds of thousands of dollars in variations.
The 3D visualisations were also used in a highly successful marketing campaign.
“VASTview is a powerful selling tool that can pay for itself quite quickly and provide the prospective buyer confidence around the quality of what they are purchasing,” said Wain.
“For our Supply Co apartment project in David St, Richmond , VASTview paid for itself within a couple of transactions, by assisting in the sale of a number of three-bedroom and larger two bedroom apartments being bought by discerning owner occupiers who needed evidence of the quality of the product.”
Heath Thompson, Associate Director, Beller Project Marketing, responsible for marketing the project agrees.
He said, “VASTview is great at helping our clients to understand space and how a finished product is going to look, and at helping us to alleviate their concern about space.
“We’re also using it to help our buyers understand the level of finish and layout, and how natural light enters the apartments from a variety of aspects.”
The 3D visualisation process started with VASTview collecting all the CAD drawings and design specifications from Peddle Thorp.
These were then used to create a high quality 3D image of the building and each apartment so the architects and project managers could walk around and review the designs, layout and finish of the project.
Being able to inspect elements in intricate detail at this stage highlighted a number of opportunities for improvements in the layouts, structure and interior design, which would have been costly to make during the construction process.
Four weeks after the order was placed, VASTview delivered the finished product to the project showroom for use by sales agents. That 4 weeks included three revisions following plan review, and 2 post order variations – external drone panoramas showing realistic views from each level and internal furniture and appliance from VASTview’s standard library.
“We offer the apartments with customisation options on items such as benchtops, cupboards, bathrooms, tiles etc – being able to display those choices to potential buyers is a very powerful marketing tool. From a technical perspective the quality of the output is excellent—far more realistic than any of the 2D rendering we’ve undertaken in the past. The turnaround speed by VASTview made them very easy to work with.” said Wain.
VASTview Managing Director Ash Mor said “We started the business aiming to deliver great software to build communication between buyers and developers. As a sales product it really delivers – a buyer can see exactly what an unbuilt property will look like, including making a whole range of customisations and seeing how they look in the finished product. Forza Capital with their passion for quality really stepped this up a notch bringing in the Architects to review in fine detail every aspect of the design and finish before signing off on the plans. We saw a whole new dimension to our business after this project.”